Christchurch designer Wendy Jerard of the Frances Jerard label showed her newest collection today at the Auckland Viaducts Centre. Known for her celebration of femininity and empowerment of women her clothes strutted down the runway today to the beat of Shania Twain’s ‘Man I Feel Like a Woman’.
It’s hard not to feel bold and brave with beautiful women parading gorgeous vibrant prints to this classic song. And when you know Wendy Jerard’s fashion story it makes you feel like you can do anything, which is exactly how her label is meant to affect you. As a woman in her prime she wore clothes designed by herself and received many compliments day in day out, this is what inspired Wendy to create her own label and she launched it with a dolled up Skydive from the Sky Tower!
True to her style she showed plenty of florals along with an eclectic array of prints from leopard to oriental style. These were paired together going against any arrangement or rules with clashes in almost every outfit. The best of the prints was the abundance of stripes pulled together in structured crop jackets and wide legged pants with a nautical influence from the red, white and blue palette.
As with many of this year’s shows Frances Jerard is showing ‘70s style, though not so obvious as basic flares; instead she has added tonnes of lace ruffles to her bell bottoms making them unique and very feminine. Adding to the feminist celebration Wendy Jerard used many peplums to accentuate the female figure and the collection was bursting with silks and see through fabrics to really show off the stunning models’ bodies. The Stand-out piece on the runway was definitely the eye-catching scarlet aptly named ‘Ultimate Coat’ with ruffles and pleats a plethora; certainly any woman to don that piece would take the spotlight and carry it with her.
Words and pictures by Lindsey Catherine.